Project Two:

TUMS Keeps the Party Going

After a long night out, younger millennials tend to make choices they regret the next day, like eating late-night snacks that can cause discomfort and ruin all the good memories. With TUMS, you don’t need to worry about the consequences of those late-night decisions. No matter where or when, TUMS enables you to keep the party going, even if it means saying yes to drunken munchies. Pizza at 2 am doesn't have to cut your night short!

With TUMS, you can keep the party going and say yes to a late-night stop for snacks!

For this project, I took the initiative in the art direction. I drew the neon signs and copy using Procreate.

As a team, we discussed using AI for our images, but something about the neon signs' being drawn gives a nostalgic element. Plus, I wanted to take a crack at drawing, which I was learning then.