Project Three:

Burton: The Elevation Series Capsule Collection

Burton is one of the leading manufacturers of snowboards and a top-pick brand for ski apparel. The company is renowned for its high-quality products and ongoing contributions to the snowboarding culture through scholarships, events, and advocacy efforts.

Founded by Jake Burton Carpenter in 1977, the brand has played a pivotal role in legitimizing snowboarding on the slopes. Burton is recognized for its innovative snowboard designs, including bindings, boots, and outerwear, catering to riders of all levels.

I monitored and analyzed Burton's Facebook, Instagram, and TikTok to better understand its social media strategy, audience, and e-commerce. After completing this analysis, I designed a 3-piece capsule collection, a social media campaign, and a retail experience.

The collection, The Elevation Series, is inspired by topographic maps and features the coordinates to Burton HQ.